How to use this checklist?

First, address the fundamental issues of "unscannable, incomprehensible, and un-submittable inquiries," then expand content and third-party authority.Record only four statuses for each item: "Pass, Fail, Needs On-site Verification, Not Applicable," and save the check URL, date, and evidence. A single AI answer should not be considered a stable ranking.

Google publicly states that generative search is still built on search foundations and does not require special "AI tags." Structured data, llms.txt, or Q&A formats cannot replace scannable HTML, original value, and website credibility.

24 Public Information Audits

01

Crawling and indexing

  • Core URLs return correct status codes, deleted pages are not 200
  • Original HTML includes H1, body text, internal links, and JSON-LD
  • Robots, WAF, and CAPTCHAs do not block legitimate search crawlers
  • Canonical, sitemap, and internal links use the same standard URL
02

Brand Entities

  • The first paragraph of the homepage explains the brand, services, customers, and differentiators
  • Consistency of name, URL, Logo, and contact information across the site
  • About Page Displays Only Verifiable Entities and Capabilities
  • Organization / WebSite Schema Aligns with Visible Content
03

Technical Evidence

  • Annotate conditions, ranges, and limitations for parameter conclusions
  • Original data indicates date, sample, and methodology
  • Authoritative facts link to the closest primary sources
  • Page displays the actual author or responsible organization and update time
04

Topics and Answers

  • Each page should only address one primary search intent
  • H2/H3 describe real problems, the first sentence directly answers
  • Pillar pages, sub-topics, tools, and case studies form internal links
  • Pricing, eligibility, limitations, and the delivery process are not obscured by the form.
05

Third-party signals

  • Website facts are consistent with partners, directories, and media materials
  • Record sources and competitors repeatedly cited for target issues
  • Prioritize correcting erroneous information over creating new mentions
  • Community and reviews disclose relationships, no purchased fake reviews
06

Inquiries and Measurements

  • Each high-intent page has a CTA consistent with the intent
  • Forms are deliverable, with direct email fallback provided
  • Distinguish between organic search, AI referrals, mentions, citations, and inquiries.
  • Fixed 30–50 commercial prompts tested cyclically

How to prioritize repairs?

LevelCriteriaPriority Actions
P0Affects crawl, index, status code, canonical URL, or inquiry deliveryFix and Re-validate Immediately
P1Impacts page intent, evidence, entities, internal links, and mobile experiencePrioritize Core Business Pages
P2Expand Topical Authority, Citable Assets, and Third-Party CoverageSort by business value and evidence uniqueness

When is Manual Diagnosis Needed?

If the website already has a large number of pages, multilingual versions, complex CDN/WAF, or if the brand is misrepresented in target AI issues, a page list alone is often insufficient to pinpoint the cause. In such cases, search index, raw HTML, server logs, third-party citation sources, and conversion data should also be checked.

Apply for Public Information Diagnosis

References and Evidence Boundaries

The following sources are used to support the definitions and inspection framework of this article. The page content is organized for preliminary decision-making and does not replace standard original texts, product manuals, or project engineering designs.

  1. Google Search Central: Optimizing your website for generative AI features
  2. Google Search Central: AI features and your website
  3. OpenAI: Overview of OpenAI crawlers
  4. Bing Webmaster Guidelines
Editing and Update Instructions

DataInfra GEO is compiled based on publicly available primary sources. First published and substantially updated on 2026-08-28; if you find source changes or technical errors, please contact [email protected]. GEO